Embracing Change and Growth: Exciting Updates from Melissa

Hi everyone! I know it's been a while since I've updated you all. There are many exciting developments underway, so I thought it was time to share what's new with me and the business.

In addition to strategizing new marketing and product approaches for STC, I've also been dedicating time to my passion project, House of Nilus. This brand, created in honor of my son, Niles, focuses on crafting sustainable, high-end home fragrance products with a masculine touch.

The launch of House of Nilus has taken much longer than anticipated, not only due to a desire to create the perfect products through rigorous testing, but also because of a lack of funding. In building a high-quality brand, I aim to use nothing but the best materials. However, these can be expensive, especially when trying to sustain another business. To gauge interest in our new products and support our business, we plan to initiate a presale very soon.

This journey is so much like my personal adventure with Soul Tribe Co. As we near our fourth birthday, I can't help but marvel at how we've navigated through the ups and downs of economy and market swings. Each hurdle has only stoked the fires of my resolve to succeed.

With that in mind, I've been brainstorming ideas, exploring new marketing strategies, and completely revamping our catalog to ensure we continue to produce the highest quality candles. Here are the upcoming changes for Soul Tribe Co:

• We’ve discontinued the Signature Collection to introduce the new Intention Collection. This bespoke collection, designed for manifestation, focuses on varied desires.

• We have discontinued wax melts due to insufficient sales.

• To optimize costs without sacrificing product quality, we've decided to stop including lids with our candles due to their significant contribution to supply costs.

• The Zodiac crystal options are being updated to better align with the brand, including removing the Protection stones

• We've slightly raised our prices to maintain our business. However, our Candle of the Month Subscription still offers the best value, available at a lower cost plus free shipping.

Implementing these changes may take a bit of time. However, I want to make sure that you, our cherished Soul Tribe, are always up to speed. I know how much it means to feel a connection with the brands you love, and that's why I'm committed to keeping you in the loop with honest and frequent updates about our journey.

My mission remains unchanged: to sell candles that are trustworthy, safe, and non-toxic. Each STC candle is poured with care and intent, designed to provide a boost of positivity when lit. I strongly believe in the power of positive energy, and I aim to encapsulate this in every candle I produce.

With love,

xx Melissa Rae